Paid media that pays for itself, measured to the last click.

A senior pair of hands, without the agency overhead

I've spent the last nine years inside performance accounts — first agency-side managing spend for retail and SaaS brands, and now independently as a consultant. That means you work directly with the person doing the work, not an account manager relaying instructions.

My approach is deliberately unglamorous. I obsess over tracking, unit economics and incremental results rather than dashboards that only look good in a pitch. If a channel isn't earning its budget, I'll tell you — and we'll move it somewhere that does.

I keep a small client roster on purpose. That gives every account the weekly attention it needs to compound, and gives you a partner who genuinely understands your business, not just your ad account.